You probably already know what the Insignia looks like - pictures and video of this car have been splashed all over the place for the last several weeks. But we can tell you it really is worth seeing for real - this is a seriously good looking car. "Sculptural artistry meets German precision" is the official line, and we're inclined to agree.
It's more sophisticated than Ford's rival Mondeo, and also more compact. The interior offers comparable quality, too - even if it lacks a little of the Mondeo's head and leg room. Boot space also appears impressive, with the 'mechatronic' FlexRide chassis clearly cleverly designed to be compact, as well as engaging and comfortable.
It's on sale in the UK as of right now - and competitively priced from £15,935. Front- and four-wheel drive variants will be available, and arrives showrooms in December this year. Seven initial engine choices comprise three diesel and four petrol - including an all new 2.0-litre turbo with direct injection and 217bhp.
Everything under the hood will be Euro 5 emissions compliant, and of course an ultra efficient green version is forthcoming, branded ecoFLEX. This 1.6 turbodiesel should be at least as environmentally friendly CO2-wise as Volkswagen's Passat BlueMotion. The Insignia's standard drag coefficient of 0.26Cd is highly impressive, so that should help.
Other technical highlights include an adaptive lighting system with nine different beam settings. Vauxhall reckons 80 percent of accidents take place at night, and this is aimed to make you as safe as possible. As is the Adaptive Front Camera System - which sits at the top of the windscreen
This is a world first, capable of reading road signs, and keeping you in the right lane. The Insignia can tell you if you're exceeding the speed limit, approaching a hazard, or in danger of accidentally wandering off the road. Sounds complicated, but without doubt potentially a life saver.
The Insignia looks great, is packed full of technology, and promises to drive with class leading aplomb. Vauxhall is amongst the leading brands in a successful General Motors European operation just now, and this car should ensure it stays very much at the top. Forget any preconceptions, forget the Vectra: the Insignia is a force to be reckoned with.